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When someone nearby searches, you should be one of the three.
We optimize your Google Business Profile, build a real review routine and fix the listing inconsistencies working against you, so you appear in the map pack and the buyer who finds you there has no reason to hesitate.
It starts with an audit comparing your profile to the competitors currently outranking you. Free, and with no obligation.
Request a free local search audit
Tell us the basics. We'll check how you show up on Search and Maps.
Free, no obligation, and no spam.
Businesses we have built sales operations for
In short
What is local SEO?
Local SEO makes a business show up on Google Search and Google Maps when people nearby look for what it offers. Delos optimizes your Google Business Profile, keeps your name, address and phone consistent across listings, puts a review routine in place and tracks the calls and direction requests the profile generates.
Who it is for: Service businesses whose customers search for them in their own area.
Last reviewed:
What is included
- Google Business Profile audit and optimization
- Consistent name, address and phone across listings
- A routine to earn and answer real reviews
- Tracking of calls, direction requests and website clicks
Often combined with: SEO & GEO, Websites & Landing Pages, PPC & Paid Social
Local search, done properly
The profile, the reviews and the listings working together
Three things decide local ranking: how close the searcher is, how relevant you are and how prominent your business is. We work on the two you can control.
The profile done properly
Categories, services, service areas, description and photos, set up the way Google expects.
Reviews earned, never bought
A repeatable process to ask real customers at the right moment, within Google guidelines.
Measured in calls, not impressions
We track the calls, direction requests and clicks the profile actually produces.
The problem
Your best local customers are searching right now and finding someone else
Someone nearby types your service and the word near me. Google shows three businesses above everything else. If you are not one of them, most of that demand never even learns you exist, no matter how good your work is.
The frustrating part is how often it comes down to fixable details: the wrong primary category, service areas never configured, a phone number that differs across listings, six reviews to a competitor's ninety. None of it is glamorous, and all of it counts.
A profile set up once and forgotten
- Profile claimed once and never touched again
- Wrong or missing primary category
- Business details that differ from listing to listing
- Reviews nobody asks for and nobody answers
- Photos from whenever the profile was created
With Delos Agency
- Categories and services chosen deliberately
- Service areas set to where you actually work
- Name, address and phone consistent across the web
- A routine for earning and answering reviews
- Current photos and regular Google Posts
What changes
What changes when the profile is actually managed
Visibility
You start appearing for the searches you should already own
Correct categories, complete services, properly configured service areas and consistent business details across the web. This is the groundwork Google uses to decide whether you are relevant to a nearby search, and most profiles have never had it done.
Reputation
Reviews stop being luck and become a routine
A repeatable way to ask real customers at the moment they are happiest, and a way of answering reviews, including the difficult ones, that reassures everyone reading afterwards. No bought reviews, ever: they risk the whole profile.
Attribution
You can finally see what the listing produces
Calls, direction requests, website clicks and which searches triggered them. Instead of assuming the profile does something, you see how much and can decide what to do next with actual numbers.
Why Delos
Local SEO without the tactics that get profiles suspended
Map pack is the priority
For a local business the three results above the fold matter more than page one of the regular listings. That is where the work is aimed.
Nothing that risks a suspension
No fake reviews, no keyword-stuffed business name, no fake addresses. These tactics work briefly and then take the whole profile down with them.
Reviews as a process, not a favour
Asking at the right moment, with the right wording, through a routine your team can actually keep up. Plus a way to answer that reads like a person.
Connected to your website SEO
The profile and the site reinforce each other. We keep the entity, the categories and the on-site content telling one consistent story.
Built for service-area businesses too
If you go to the customer rather than the other way around, the profile needs different configuration. Getting this wrong is a common reason listings underperform.
Honest about ranking
Local results depend on how close the searcher is, how relevant you are and how prominent your business is. We influence two of the three and will not pretend otherwise.
How it works
From invisible on Maps to the obvious local choice
Audit what is broken, fix the profile, then build the reviews and consistency that hold the position.
Local search audit
We check how you appear on Search and Maps today, what your competitors are doing differently, and every inconsistency working against you.
Profile optimization
Categories, description, services, service areas, attributes, photos and Posts, corrected and completed properly.
Reviews, citations and tracking
We put the review routine in place, align your listings across the web and switch on tracking so calls can be attributed.
Who you work with
Meet the team behind the work
Projects are led by Henrique Takeshi, growth strategist and economist, with delivery supported by Marcos and specialists matched to the work, including paid media.
The work connects growth strategy, marketing, process, customer experience and technology. On a local SEO project that means treating the Google Business Profile as what it usually is for a local business: the highest-intent front door you have, and the one most likely to be neglected.
The name comes from Delos, the small Greek island that sat at the centre of the ancient Aegean trade routes, the place everything connected through. That is the idea: your growth operation working as one connected system instead of six disconnected tools.
The audit tells you the truth, including when it is inconvenient
The first review checks your profile, your categories, your service areas, your reviews and your listings against the competitors currently outranking you. You see exactly what is holding the listing back.
If your category is not competitive enough to need ongoing work, we will tell you what to fix once and leave it at that. Selling a retainer for a job that takes an afternoon is how this industry lost its reputation.
FAQ
The questions that come up before starting
The map pack, reviews, timelines, service-area setup and what nobody can guarantee.
Still have a question? Bring it to the first call.
Free audit, no obligation
Find out why competitors are ranking above you on Maps
The audit compares your Google Business Profile against the businesses currently in the map pack, and shows which fixes would move you closest to joining them.
- A profile-by-profile comparison with competitors
- Every inconsistency working against your listing
- A prioritised list of fixes, in plain language
Fill in the form and we'll reach out to understand your situation.
Request a free local search audit
Tell us the basics. We'll check how you show up on Search and Maps.
Free, no obligation, and no spam.