The Delos method
From the first ad to the closed deal, one connected process
The Delos method is how Delos works with every client. Instead of selling ads, a website or an AI agent on their own, we look at the whole path a customer takes, from the first ad to the closed deal, find the stage where opportunities are being lost and fix that one first. One team is accountable for the whole path.
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Why do ads bring leads that never become customers?
When a service business invests in ads and does not close as much as it expected, the problem can sit in four places: the ad itself, the website or landing page, the first response to the lead, or the sales conversation and follow-up. From the outside they all look the same: money goes in, not enough revenue comes out.
Fixing the wrong stage wastes budget. More ad spend does not help if leads wait hours for a reply, and a better sales script does not help if the ads attract people who were never going to buy. That is why we look at the whole path before we change anything.
The five stages we connect
Each stage has its own question. The diagnosis answers all five before anything changes.
| Stage | The question | What we look at | What we put in place | Service |
|---|---|---|---|---|
| 1. Attract | Are the ads reaching the right people with the right promise? | Audiences, keywords, offer, conversion tracking | Google Ads and Meta Ads campaigns with tracking from click to enquiry | PPC & Paid Social |
| 2. Convert | Does the page turn a visit into an enquiry? | Message, structure, speed, forms and contact buttons | Websites and landing pages connected to forms, WhatsApp and the CRM | Websites & Landing Pages |
| 3. Respond | How fast and how well is each lead answered? | Response time, first questions, handover to the team | An AI agent on WhatsApp, qualification rules and automations in n8n | AI Agents & Automation |
| 4. Sell | What happens in the sales conversation and the follow-up? | Funnel stages, scripts, follow-up routine, team habits | A repeatable sales process and a CRM pipeline that runs it | Sales Advisory |
| 5. Measure | Which ads and channels actually turn into revenue? | Cost per lead, per opportunity and, when tracking allows, per sale | A CRM and a dashboard that join marketing and sales numbers | CRM & Dashboards |
How an engagement runs
- 01
Diagnosis
A conversation about your business, then a review of the whole path: ads, pages, first response and sales. The output is where opportunities are being lost and what to fix first.
- 02
Proposal
A fixed-price proposal for the priority stage, based on what the diagnosis found. Ad spend and tool licences are paid directly by your business and stay in your name.
- 03
Implementation
We build what was agreed, test it and launch it. Nothing reaches your customers or your team without your approval.
- 04
Follow-through
We review the results with the people who sell, adjust, and move to the next stage of the path when the first one is working.
Who is the method for?
Service businesses of any segment whose sale starts with an enquiry and closes in a conversation: the kind of business that depends on ads, a website and a sales team working together. Delos works with businesses across Canada and the United States from Metro Vancouver.
Who does the work?
Delos is founder-led. Henrique Takeshi, an economist from the University of Brasília with a background in sales and commercial strategy, leads the diagnosis and the strategy on every project, working with a focused delivery team. More about Delos and its founder.
Find out which stage is losing your leads
The diagnosis is free and comes with no obligation. You leave with the stage to fix first.